I use frame fixings for external walls, and hollow wall anchors for internals.
I note rawlplug have a new plasterboard fixing that looks kind of interesting.
https://www.screwfix.com/p/rawlplug-tap-it-plasterboard-fixings-screws-metal-30mm-100-pack/8941p
I prefer anchoring into solid breeze if I can. The problem with all fixings that directly attach into/behind plasterboard is that plasterboard is inherently quite weak when you have done this. The fixing won't fail, but the surrounding area eventually will if the thing your hanging keeps getting shocked. Eg about the worst thing I have ever seen is a coat rack. Started with small fittings, went to toggles etc. Ended up with oversize the dryline pro. They all failed eventually, kids swinging on the coats almost whilst "taking" them off. 2 super cheap frame fixings into the breeze, been there ever since.
The only issue with going into breeze is that you of course leave a very difficult to fill hole. But the the dryline pro fix ended up with a piece of plasterboard gripfilled into place.
Its also worse if you have a newer house as they are using this lightweight thinner plasterboard as well. Its even less material you are suspending from.