Yep your IP Profile is stuck at 500. Contact IDNET about it and see if they can get BT you do something about it. Unfortunately it does take some time for BT to actually do anything as i have experienced it and continue to experience it. My IP Profile is stuck at 2000kbps and has been since last summer. Very annoying because its not my ISP's fault (ADSL24) and they try to help as much as they can, but its down to BT to get it sorted.
ADSL2+, which is used by Be*/o2, doesn't use the IP Profile system as much like ADSLMax does, so hopefully my problems will go away once i switch to them. I would recommend changing to them if you can once your exchange gets activated, because it will be much faster and more than likely cheaper than what you currently pay.
Tolien will be able to tell you more detail about ADSL2+ and how to help you now, but take a look at the sticky and see if theres anything there that can help you. But i would definitely get a hold of IDNET and see what they can do, because there is something up with the line.