Dragging video into iTunes?

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I'm pretty sure I used to simply drag videos into iTunes for me to sync for use on iPhone or iPad.

I don't appear to be able to do that any longer. Am I doing something wrong or is my memory playing tricks with me?

How else can I import videos into iTunes?
 
In the past whenever I've downloaded anything, I simply drag it into iTunes and it copies it across. I think this method stopped working from the last iTunes update for some reason.

The mov files play fine in isolation, but I'd like to import them into iTunes if possible.
 
Sounds like a plan, thanks. I'll give it a try.

I really don't like iTunes it's the single area I'm not an Apple fan I have to say!
 
Copytrans looks great but I'm on a Mac so no compatibility.

Has anyone used Wondershare MobileGo? I'm wondering if that looks a viable option to iTunes?
 
Thanks, I think I'm going to give handbrake a try.

The files show as a mov file, so I'll convert them as a .mp4 and try again. iTunes seems to add to library if it's an mp4 without issue.

Thanks all for the help :)
 
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