It's because EA are the very best when it comes to advertisements and publishing.
It's when people have goes at them for games like Battlefield errors, yet EA didn't make it.
When it comes to EA, they tore up an agreement 2 years ago to only continue licenses or movie tie-ins, however he was replaced and the new guy came in and got rid of this agreement (hence the comment regarding sequels). As a result, work has begun on developing and publishing new games such as Army of Two and Skate which both come to mind immediately.
The problem is uninformed people blaming EA for stuff that they have no clue about, or jumping on a bandwagon blaming them because "my mate said this and that happened". Very rarely are people talking direct problems in regards to EA, a lot of the times it's game developed out-house and published by them, or because they prefer PES to Fifa. It's a fickle world full of fickle people and many people here are certainly guilty of being fickle at times.
The only comment in regards to negativity I can take seriously in here is Azagoths, which is completely unprofessional on EA's behalf, but if they had spent a year trying to figure it out as to why DiCE's game wasn't matching up with their servers then they don't know.