Intel "misleads".
If BIOS chases Intel's hyped high clocks, instead of strictly following PR BS TDP and cooling can keep temps under control, 9900K reaches toward 200W power consumption when fully loaded without any manual overclocking.
And overclocked to 5GHz it's max 250W space heater.
It's quad core Skylakes which max around 100W when fully loaded.
Skylake's second rebranding alias Coffee Lake with six cores already pushed fully loaded max power draw to 150W.
Another two cores more naturally rises that further.
Which is the only thing what can be expected when neither architecture or manufacturing node has moved forward.
the Core i9-9900K gets super hot faced with Prime95 and AVX instructions (205W stock, 250W overclocked), exceeding the specified TDP. We measured 137W (232W) during the Cinebench test, and we topped 145W (241W overclocked) under the larger Blender workload. We even pushed past 120W (198W overclocked) with various CAD plug-ins for Creo and SolidWorks.
https://www.tomshardware.com/reviews/intel-core-i9-9900k-9th-gen-cpu,5847-11.html