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Exclusive: AMD working on Tonga GPU

Soldato
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Today we have some exclusive information about an upcoming graphics processor from AMD. In our previous post we said that AMD is working on a new flagship model. Today we have a bit of good news to share, but before we get to that, let us make it clear that this new video card is not a high-end part after all. However, when it arrives, AMD’s position in the market may change our perspective back to their haydays.

http://videocardz.com/50506/exclusive-amd-working-tonga-gpu
 
Pretty much expected, first full on gpu at Global would almost certainly be relatively low end card, though the whole low end is basically shifting upwards due to APU's.

As with 4770 and many other cards testing a process, I was expecting a relatively small card 250mm^2 or less, to be the first thing done at GloFo before they tried a bigger core.
 
Come on, where is the source? If they have it as an exclusive, where did they get it from? That website is a massive click bait.
 
I bet this is an R7 265 level card, perhaps named R7 265X, it would put it in direct competition with the GTX 750TI.
 
AMD had to something about there GPU's power efficiency as Nvidia have had AMD over barrel sin e the introduction of the gtx680 and it looks like this could be it.
 
That's interesting. The 7970/280 market was always pretty big so I can understand why they're giving it a bit of attention.
 
AMD Tonga GPU To be a Direct Successor to the R9 280 and R9 280X – Launching in Q3 2014

Surely this is very unlikely?

If Tonga is meant to be a more power efficient version of GCN 1.0/1.1, then that would mean either bringing out a card with the same performance as the 280/X but at lower power consumption (and what would be the point of that?), or bringing out a card at the same power consumption with greater performance (which would then make the R9 290/X pointless to buy).

It only makes sense to compete with the GTX 750 Ti
 
It is possible that the Tonga core will benefit AMD more than consumers. Cheaper to make?

Anyway I think we're looking at a 5850 vs 5830 type situation.
 
I guess it makes sense if it's supposed to be a demo, and/or just responding to the GTX 750 Ti with something similar, but it doesn't make sense as a 'proper' edition to the line-up since it would potentially damage what they already have.

e.g. let's say it is a replacement for the 280/X. For them to actually bother doing it they must have made a power cut of at least 20-30% (since the GTX 750 Ti is a reduction of ~50%). So that would then mean 280X performance at ~180W. That just kinda seems pointless, unless it overclocks like a beast, but then that would hurt the 290/X.

Makes sense if they intend to launch a new high-end laptop card too I suppose.
 
The thing is both companies have the same issue, needing to get the power usage down. So you need to design a chip that uses less power at a certain performance point to what you already produce.
Now unless you are going for the very high end it is going to overlap with a currant product. It makes sense to choose one of your products that can be used in mobile devices as this is where the lower power usage can be noticed most.
Nvidia has chosen the mainstream mobile segment and it would seem if the article in the opening post is correct that AMD are aiming for the high end mobile segment.
Neither is wrong, just different approaches to the problem.

Obviously both cards also fall into line in the desktop segment, Nvidia have shown their hand and it only remains now for AMD to try to match them proportionally in power usage.
 
Definitely some truth to these rumours.

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