Ferrari Luce EV
- Thread starter Diddums
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Easily nobody really cares about Jag anymore, Ferrari are far more iconic.
I can't even imagine owning a Ferrari and even if I could I probably wouldn't. Yet this still greatly upsets me, it's the emdownfall of beauty and the great era of cool cars.
It's the nail on the coffin really.
No more dad's drive cool cars anymore. It's all some **** suv or something that looks like everything else. Now millionaires aren't going to have cool cars soon :/
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That's underselling it, Jag was already in the toilet and looking for a hail Mary which at least made it somewhat understandable.
Ferrari's stock massively nosedived after the Luce was fully revealed.
Stocks were rising right up until that point, they went down by 6% overnight, and I think it's around 8% currently which is over 4 billion GBP.
Soldato
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the daft thing is nothing is stopping a proper low slung sporty EV. There are some.
However guaranteed the usual suspects with an agenda will blame it all on it being an EV rather than just not liking the design regardless of what is powering it.
I reminds me of something you would see in a racing videogame but one without a licence to use real cars.
Nice but generic.
However guaranteed the usual suspects with an agenda will blame it all on it being an EV rather than just not liking the design regardless of what is powering it.
I reminds me of something you would see in a racing videogame but one without a licence to use real cars.
Nice but generic.
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Well, going by this thread so far, most people are commenting on the looks not the drivetrain.
It seems to be the tech bros (Ives in this case) that are doing more damage than the eco warriors. Although ultimately it was someone in Ferrari who signed it off.
They should give one to each of the current F1 drivers, for the lols
I mean is Ives even that good if all he can do is replicate the original iPhone design? Surely top designers evolve over time?
Soldato
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I meant more the media rather than this thread but I can see why my post reads that way.Well, going by this thread so far, most people are commenting on the looks not the drivetrain.
It seems to be the tech bros (Ives in this case) that are doing more damage than the eco warriors. Although ultimately it was someone in Ferrari who signed it off.
They should give one to each of the current F1 drivers, for the lols
Quite surprised that they tried barstewardising the xj220 in electro-matchbox format.
If they didn't want it to compete with Ferraris, the best thing they could have done is to have taken a 1960s inspired design like this https://imboldn.com/ferrari-250-swb/ or https://magazine.derivaz-ives.com/1960-ferrari-california-spyder-revived-by-gto-engineering/ but electric.
Retro is poster material at the moment, and this would have made a good looking and effective electric car.
This:
Reminds me of something and I can't put my finger on what. It's sort of like a side-smiling robot or something.
It has a sort of surprised look, maybe they come on when someone actually buys one?
.Don't you mean Braun designs (more accurately Dieter Rams).... Ives has been very good at converting an existing design philosophy into the Apple product stack when you have software that is then designed purely for that device.... is he really a top designer, I think that's the bigger question, the design language at apple hasn't changed much since he left so the rest of the team can clearly make minimalist boxes without him lol....
On topic... yeah the luce is ugly, it's more vauxhall/jag than it is ferrari... having said that if you squash the body vertically to something like 2/3's it's height, it's not too bad, also feels a little more 'ferrari'. Still think they could have come up with something better if they'd have gone and used Pininfarina like they used to do in the old days.
Soldato
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I think people have this product slightly wrong honestly. Ferrari have said nothing about changes to other product lines. This is a completely new line. Ultimately they’ve been forced to produce it, but doesn’t replace anything ICE that they’re doing, and so why would it be designed to look like any of those things, and eat into that line. Liklihood is you still need to buy 3 Roma’s to have a chance of buying one, and you need a Luce to have a sniff of any special series cars which will continue to return huge sums over list.
Sure it doesn’t directly appeal to Ferraris liklely aging core market, but I think that’s no bad thing to get a new audience bought in.
I think they’ll sell what they need and it’s not a bad proposition with that framing as an extra car on the fleet.
The critical thing now is what direction for all other lines post this car in my view.
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I think it's pretty smart looking for a 5 seater EV personally. I like the interior and simplicity of it.
It's not a Ferrari sports car, so not any more daft than the Ferrari SUV they've already polluted that side of the brand with.
They'll sell bucketloads of them to the Chinese among others, will be a success either way.
It's not a Ferrari sports car, so not any more daft than the Ferrari SUV they've already polluted that side of the brand with.
They'll sell bucketloads of them to the Chinese among others, will be a success either way.
Soldato
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Would love to see what Lambo do if they made a full EV. No doubt they'll do it properly, even something looking like their SUV. As ugly and pointless as that car is, at least it doesn't look out of place in the Lambo line up of cars.
The thing is you can make a car with most of the Luce's design elements, and still make it look like a Ferrari. The main issue seems to be the proportions:
Soldato
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But this is the point. Why would you do that and eat into your core product set, the real Ferrari. You absolute preserve those and sidebar your EVs.The thing is you can make a car with most of the Luce's design elements, and still make it look like a Ferrari. The main issue seems to be the proportions:
The Luce already have 24" wheels, what do you think those things on that AI monstrosity are?The thing is you can make a car with most of the Luce's design elements, and still make it look like a Ferrari. The main issue seems to be the proportions:
You can see the passenger space in the back is massively compromised by the squeeze over the rear pillars, plus the pinching of the doors.