Football Reforms

I really don't understand the opposition to changes one of the main problems with football is unwillingness to move with the times. In no way will shortening halves lead to adverts just look how rugby do it.

To those saying it will lead to less football a quick google brought up this so in fact we would see an increase in playing time with 30 min halves.
http://www.soccermetrics.net/team-performance/effective-time-in-football
 
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