Frankly obscene Ring 42.8% subscription increase

[Feek]

I've just had an email from Ring:

Thank you for being a Ring Protect Basic subscriber. We want to let you know about an upcoming change to your subscription.
Starting 11 March 2024, the price of Ring Protect Basic will change from £34.99/year to £49.99/year per device. Learn more about the upcoming price change.

Nothing on the link gives any reason for this obscene 42.8% increase in cost. My subscription renews on the 1st March so it gives me a year to look for a replacement for my Ring, three chimes and a solar panel.

/edit - If your subscription isn't due before the 11th March, look to cancel it now and get a refund. Then sign up straight away again and then you'll get a year at the current rate.

 

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That's a pretty big jump. That said, I'll probably stay with Ring as it does what I want and the doorbell works.

Less than two years ago, they went from £25 to £35 so this hurts even more. When they increased the price in July 2022, they justified it by increasing the amount of time videos were stored but this time there's no reason apart from being thieving gits.

 

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Inflation innit

42% isn't inflation.
In under two years, it's doubled. That's not inflation. We need to revolt!

 

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@Feek Have you checked that the cancel and resubscribe thing is indeed doable?

I haven't because my own subscription is due on the 1st March. I saw it mentioned elsewhere by someone who claims to have done it.

I've been talking to a friend who has his own business fitting security systems, he loves Ring because so many people buy them, have issues with their WiFi (it's really not very good) and then ask him to replace them with something else. However, when I described all the features to him and everything that it's capable of doing he said that fifty quid a year is a decent price! It may be a decent price but it's the sudden increase with no perceived benefit that's the problem here.

 

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Don't complain, just don't pay.

As they’re now owned by Amazon, I doubt they’ll care how many people cancel.

 

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Do you think Amazon "need" to put the prices up? The storage will be their own cloud. This is multi billion Amazon.

The crazy thing was that they justified the price rise in 2022 by increasing the storage time from 30 days to 180 days. There's been no attempt to justify it with any changes to the services this time.

Who needs 180 days? I doubt anyone even cares that it was increased from 30 days. Put it back to 30 and give us a cheaper option.

 

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My subscription doesn't end till December so I will see what happens with this, I like the functionality with Ring and I do have a doorbell, internal ringer and a second camera.

Will see how this all pans out and where people go with devices...

You can cancel, request a refund for unused time and then sign up straight away again, giving you a full year at the current price.