It would cut out desktop assembly costs and the need to upgrade motherboard along with CPU etc (well, for a longer time I reckon). The price might balance out somewhat in that respect, for those who don't build their own computers.
Also nice to see a company like Razer going along the commercial mineral oil cooling road. Seems past time that computers should be totally silent. Slowly getting there I suppose, with SSD's etc.
Many questions remain unanswered but very interesting concept for sure.
Thanks for heads up Morfinel, and Stulid for mentioning the Linus vid, nice.