Recently they were sold off to ATGames Digital Media (who
). So Gamefly bought out Direct2Drive in 2011 & now they have been sold themselves. If you have any games directly with them not Steam keys backup them up as its unsure how long ATGames are going to keep legacy purchases from D2D/Gamefly as downloadable.
http://www.joystiq.com/2014/08/25/gamefly-sells-off-digital-distribution-business/
http://uk.ign.com/articles/2014/08/26/gamefly-sells-its-digital-business-to-atgames
"GameFly digital customers: GameFly has sold its digital download business to AtGames Holding Ltd. GameFly will continue to operate the digital download business for AtGames until later this year or until the transition is complete. Please click here for additional details concerning your user information. If you wish to find out more about AtGames, please click here. "

http://www.joystiq.com/2014/08/25/gamefly-sells-off-digital-distribution-business/
http://uk.ign.com/articles/2014/08/26/gamefly-sells-its-digital-business-to-atgames
"GameFly digital customers: GameFly has sold its digital download business to AtGames Holding Ltd. GameFly will continue to operate the digital download business for AtGames until later this year or until the transition is complete. Please click here for additional details concerning your user information. If you wish to find out more about AtGames, please click here. "