GAP...the new logo controversy

Marky · 9 Oct 2010 at 15:08

What's the controversy? Is it just that the new one looks naff?

Cosimo · 9 Oct 2010 at 15:08

Maybe it's just a clever marketing ploy.

PMKeates · 9 Oct 2010 at 15:09

masterchiefx2 said:
i dont like gap tho ever since what i heard it stood for.

Which is?

Twentyone · 9 Oct 2010 at 15:11

Even as someone who has never been to a GAP store, that old logo is so recognisable.

New one looks like it was made in the 90's.

Mr-White · 9 Oct 2010 at 15:13

**** clothes **** logo - I think it sums them up perfectly

MW

bloodiedathame · 9 Oct 2010 at 15:14

As a graphic designer with varied branding experience I have to say that the new logo does not represent their brand values whatsoever.

Whoever rebranded GAP must have no idea what they are doing, or they are trying to be controversial, or GAP are about to unleash a new chemical range and stop making clothes.

gord · 9 Oct 2010 at 15:15

Whats the deal? Who spends millions on brand recognition in order to wipe it one day. Something doesnt add up. It's not even April.

nydryl · 9 Oct 2010 at 15:17

It's a terrible logo.

SB118 · 9 Oct 2010 at 15:18

Gap uk site still has the old logo

masterchiefx2 · 9 Oct 2010 at 15:18

just for info that logo is fing horrendous look like its stright off powerpoint

Wicksta · 9 Oct 2010 at 15:18

gord said:
Whats the deal? Who spends millions on brand recognition in order to wipe it one day. Something doesnt add up. It's not even April.

Maybe another 'Pasta Hut' type hoax to get some free publicity?

sanaxe1 · 9 Oct 2010 at 15:20

This is a clever marketing ploy. This has been in the news and no doubt its popping up on other forums. So when the time comes to buy something and you think to your self right "i need some clothes , what shops do i know"? the gap will be in your head where as before you may of not thought about the GAP. They will also get some publicity when they either revert back to the old one or the new logo from the suggestions.

Deleted member 77746 · 9 Oct 2010 at 15:21

Lame Logo.

randal · 9 Oct 2010 at 15:28

I'll never buy khakis from there again! Hmmph!

steve-h · 9 Oct 2010 at 15:29

new one looks awful

Strife212 · 9 Oct 2010 at 15:45

Hmm. I actually think they've done it on purpose to launch their new logo competition.

Burned_Alive · 9 Oct 2010 at 15:45

Literally 30 seconds in photoshop and using a slightly more modern font would've done. This is truely awful. Looks like they've changed their mind already though:

http://www.ft.com/cms/s/0/c1c2769c-d313-11df-9ae9-00144feabdc0.html

Damien. · 9 Oct 2010 at 15:46

I agree with others, that new logo is dire beyond belief !

MikeHunt79 · 9 Oct 2010 at 15:47

PMKeates said:
The trouble with their new logo, is that it looks like it was made in MS Publisher 98.

90's retro maybe?

Things change I've changed · 9 Oct 2010 at 15:48

Burned_Alive said:
Literally 30 seconds in photoshop and using a slightly more modern font would've done. This is truely awful. Looks like they've changed their mind already though:

http://www.ft.com/cms/s/0/c1c2769c-d313-11df-9ae9-00144feabdc0.html

I think you have to be registered to read that, I've tried getting to the article but just keeps prompting me to sign up.