GAP...the new logo controversy

Burned_Alive · 9 Oct 2010 at 15:49

Worked fine for me and Im not registered, however now I cant see it either.

Vita · 9 Oct 2010 at 15:51

sanaxe1 said:
This is a clever marketing ploy. This has been in the news and no doubt its popping up on other forums. So when the time comes to buy something and you think to your self right i need so clothes , what shops do i know? the gap will be in your head where as before you might not even of thought of them. They will also get some publicity when they either revert back to the old one or the new logo from the suggestions.

x2. Spot on.

Efour · 9 Oct 2010 at 16:27

shameless

xJcBx · 9 Oct 2010 at 16:45

Reminds me of

..

Should have updated the old.

G-MAN2004 · 9 Oct 2010 at 16:49

Lmao, it's awful. It looks like one of those tacky logos people use for computer repair shops or something, certainly not a clothing brand logo.

CliffyBiro · 9 Oct 2010 at 16:49

Jono8 said:
To be honest. it is a pretty appaling logo.

Nitefly said:
The old one is much better IMO.

G-MAN2004 · 9 Oct 2010 at 16:51

Also the annoying thing is, the idiot who designed it probably got thousands.

int · 9 Oct 2010 at 16:57

They've generated themselves a lot of publicity by doing this, so congratulations to them.

Mr Jack · 9 Oct 2010 at 17:04

Is that Helvetica they've used? Seriously?

manbearpig · 9 Oct 2010 at 17:08

nydryl said:
It's a terrible logo.

Tonyator · 9 Oct 2010 at 17:09

I'd have used Comic Sans personally...

...

GAP

Raumarik · 9 Oct 2010 at 17:13

Wonder how much some plonker was paid to come up with that! It's bloomin awful. Why ditch a well known logo for something that any 12 year old could knock up on their PC in 5 mins when asked for a logo.

Nyoron · 9 Oct 2010 at 17:17

New logo is horrible but like some others, I suspect it's a bit of a publicity stunt.

Morba · 9 Oct 2010 at 17:20

Excellent marketing by GAP. make out that they have messed up and need people to suggest better.

wozzizname · 9 Oct 2010 at 18:34

Wicksta said:
Maybe another 'Pasta Hut' type hoax to get some free publicity?

This - they'll withdraw the new logo and reinstate the old one ' due to massive popular demand'. This ensures they get huge free publicity for not actually having done anything.

^TANK^ · 9 Oct 2010 at 18:39

phil675 said:
Who cares they sell trash anyway.

Jono8 said:
To be honest. it is a pretty appaling logo.

Energize · 9 Oct 2010 at 18:53

sanaxe1 said:
This is a clever marketing ploy. This has been in the news and no doubt its popping up on other forums. So when the time comes to buy something and you think to your self right "i need some clothes , what shops do i know"? the gap will be in your head where as before you may of not thought about the GAP.

And then the person thinks "I'm not buying from there after they got that awful logo".

PardonTheWait · 9 Oct 2010 at 19:40

Energize said:
And then the person thinks "I'm not buying from there after they got that awful logo".

Because people think that, ever.

Before you answer this do bear in mind that you're a bit weird and everyone knows it.

"andy" · 9 Oct 2010 at 19:54

worst idea ever

like others have said the GAP logo is one that everyone recognises. very BASF

Janesy B · 9 Oct 2010 at 19:58

I'm going with the marketing ploy tbh...