Because of how much coverage its getting this week across all of the BBC.What do you mean by "now?"?
Honestly considering how the BBC is, it feels like they are just advertising it.That's always been the case hasn't it?
It's a very easy and accessible way for them to top up any arts/culture/music support quotas they have. They also support loads of other festivals like The Great Escape where they host a stage etc that ties into 6 Music. It's got a huge global reach and no doubt everything accessed outside the UK is monetised.
Would be interested to see how much of that covers their costs.
I don't know, but I don't think I have noticed anywhere as much coverage across the entire breadth of the BBC for those events.Presume you feel the same way about every other event they and other broadcasters cover then? Chelsea Flower Show, Crufts, any and every sporting event etc.
I never understand why that seems like a big deal, compared to the stage efforts for Mainland EU festivals its really really crap looking.Yeah never any reason to go anywhere near the Pyramid tbh.
I saw Napalm Death there one year lol.