Been reading up on this today, the giant Google looking to get into the gaming action,
Google has reportedly invested more than $100 million in Zynga, a popular social gaming company, and is quietly preparing to launch a new product, Google Games, later this year.
According to TechCrunch and their "multiple sources", Google (and not Google Ventures - the search giant's venture capital division) has secretly pumped between $100 and $200 million into Zynga, the company responsible for many of the major social networking games that have become extremely popular including Mafia Wars, Farmville and Cafe World.
But that's not all. TechCrunch says the two companies are working on a "strategic partnership" which will see Zynga become the "cornerstone" of a new Google games platform to possibly debuted later this year.
http://www.neowin.net/news/rumor-go...ynga-as-cornerstone-for-upcoming-google-games
Google has reportedly invested more than $100 million in Zynga, a popular social gaming company, and is quietly preparing to launch a new product, Google Games, later this year.
According to TechCrunch and their "multiple sources", Google (and not Google Ventures - the search giant's venture capital division) has secretly pumped between $100 and $200 million into Zynga, the company responsible for many of the major social networking games that have become extremely popular including Mafia Wars, Farmville and Cafe World.
But that's not all. TechCrunch says the two companies are working on a "strategic partnership" which will see Zynga become the "cornerstone" of a new Google games platform to possibly debuted later this year.
http://www.neowin.net/news/rumor-go...ynga-as-cornerstone-for-upcoming-google-games