Based on my 160 mile route to my parents in Wales, Apple maps wins on first inspection.
Google only gives me 2 alternatives, neither of which is the more direct route I take. Apple gives me 3 including my usual route.
Also my estate only has one proper exit. The other one is blocked off to split up traffic flow. Apple maps correctly directs me out of the estate. Google maps tries to send me through a bollard.
The satellite map resolution in exactly as we've expected, which is a nice bonus but I think I'll keep google for looking at locations and Apple for the satnav.