Google snippets

Cuchulain · 1 Sep 2006 at 16:58

Does anybody know anything about these, or how to implement your site so google will actually use them? I've spent day's now sorting out mod rewrites to give my entire site search engine friendly URL's and I've top listing in google for a number of keywords and I really want to take advantage of them.

I've probably called them the wrong thing so as an example, search google for: telegraph

The first site that comes up is for telegraph.co.uk and underneath the link you can see News, sport, motoring, entertainment

How do I get those under my listing? Currently I've only submitted one page of my site and I've expected Google to crawl the links on the page to get the other's, not happening though. Any ideas? Thanks.

Augmented · 1 Sep 2006 at 17:21

It's done automatically by the algorithm. There's no way to enable them, or get Google to enable them from what I'm aware. Just keep your navigation and links as a list and it may or may not pick them up. I've had it happen on a site I worked on, and it didn't use the main navigation, it selected a secondary list of links on the page.

http://www.mattcutts.com/blog/ui-fun-better-snippets/

Cuchulain · 1 Sep 2006 at 17:42

Augmented said:
It's done automatically by the algorithm. There's no way to enable them, or get Google to enable them from what I'm aware. Just keep your navigation and links as a list and it may or may not pick them up. I've had it happen on a site I worked on, and it didn't use the main navigation, it selected a secondary list of links on the page.

http://www.mattcutts.com/blog/ui-fun-better-snippets/

Thanks for that, for some stupid reason I never put the navigation in a list tag, it seems to be fairly random as to who get's the sublinks and who doesn't.

growse · 1 Sep 2006 at 18:27

Interesting, my nav links are in a list and they've not appeared yet. Maybe the site has to have a minimum site rank before they snippet you...

Cuchulain · 1 Sep 2006 at 19:14

growse said:
Interesting, my nav links are in a list and they've not appeared yet. Maybe the site has to have a minimum site rank before they snippet you...

Site rank or page rank? It's definately not down to page rank as one of our customers has a huge score in that dept. and it's not done it for their site.

growse · 1 Sep 2006 at 19:47

Either/or. Some sort of rank. If it's not related to that, must be random. Or a slow ongoing process...

toastyman · 1 Sep 2006 at 23:03

growse said:
Interesting, my nav links are in a list and they've not appeared yet. Maybe the site has to have a minimum site rank before they snippet you...

It's done manually by the google team based on traffic from their index...

Beansprout · 1 Sep 2006 at 23:07

toastyman said:
It's done manually by the google team based on traffic from their index...

It's done algorithmically by the Google Borg based on the popular seach result clicks

Augmented · 1 Sep 2006 at 23:12

toastyman said:
It's done manually by the google team based on traffic from their index...

Do you have anything to back that up?

I don't know the concrete answer to how it's done, but I do have a fair amount of trust in what Matt Cutts posts - being that he works for Google - and the word is that there's no manual intervention.