Definitely agree the cool and quiet approach has taken over simply chasing the speed numbers from before. Especially given that energy prices are nowhere near like they were before.
Also, cooling back in the day when overclocking was desireable, was not quiet; Nowhere near quiet. So the "quiet" approach was never an option (Think early 00s). That's changed however, and the quiet option (at expense of speed, and now speed and power) is now not only an option, but an attractive one.