Have Acer gone mad?

[MiSJAH]

Can anyone here offer a rationale as to how Acer will move the following units for £2,000+?

Predator Triton 700
Operating System - Windows 10 Home
Processor - Intel® Core™ i7-7700HQ processor Quad-core 2.80 GHz
Screen - 39.6 cm (15.6") Full HD (1920 x 1080) 16:9
Graphics - NVIDIA® GeForce® GTX 1060 with 6 GB Dedicated Memory
Memory - 16 GB, DDR4 SDRAM
Storage - 512 GB SSD

Prices range from £1,999 to over £2,300 for this model depending on retailer.

What am I missing for them to be asking this sort of money for a laptop with a GTX 1060?

For comparison - £2,039:

Intel Core i7-6700HQ Quad Core Processor
17.3" 120Hz Full HD Screen
Microsoft Windows 10 Home 64-bit
32GB DDR4 RAM
256GB SSD + 1000GB HDD
Dedicated GeForce GTX 1080 8GB Graphics
USB3 | HDMI | Bluetooth | DisplayPort | USB Type C
Backlit Keyboard

£2,099:

Aorus X5 v7-CF3
15.6" LED 2880x1620
i7-7820HK
NVIDIA GTX 1070 8GB GDDR5
256GB M.2 SSD
1TB 7200RPM HDD
16GB 2400MHz DDR4
Windows 10 Home (64-Bit)
2yr Warranty

 

[varkanoid]

I think maybe because its a newish product they have got the description wrong. One particular retailer in the description describes it as 8gb 1080 GPU then in the specs list it as 1060 6gb for £2249. So it could be a 1080.
Also the screen is gsync enabled which admittedly doesnt require any extra tech in the laptop but doesnt stop the Nvidia premium being charged.

Just had a look at a high street catalogue store and they have a 17" Acer Predator for £2000 with a 1070 and same i7 CPU.

Crazy pricing at the moment with the RAM and GPU prices driving everything up.