Help..My dell 2713HM has image burn

[chaparral]

Guys I just noticed that my dell 2713HM has image burn of a webpage on the screen..

How do I get rid of this image burn ?

 

[chaparral]

Thanks for the replys guys...

I used to have a plasma tv that sufferd with but it had a feature that preduced a plain white screen and that cleared it up in about 10 min

I found it very strange and surprised that I own two plasma's and it my LCD that gets the image burn...

New screens only get brown in, it can be removed.

My dell 2713HM screen is no where near new..(bought it on 17 Dec 2012)