Help with car advertisement, too honest?! Modified Fiesta ST

Soldato
Joined
18 Oct 2002
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4,671
Location
Stoke-on-Trent
Hi guys.

I'm trying to sell my Fiesta ST at the moment and to be honest I want top money for it as it's a great car, it's a massive shame they're worth so little on the second hand market as my car is a 58 plate on 53k miles, absolutely loads of preventative maintenance done and it's still not getting bites at £4995. A few of you will know I spend loads on stuff which doesn't need fixing and if anything is remotely flagged up as worn I tend to get it sorted. More fool me as someone always ends up with a brill car from me!

Anyway, to the point, I have made a honest advert but as of yet on a big auction site I've had no bites a week in. Can you guys vet this for me and give me some pointers? I want to show how well looked after the car is and what a good example is, but perhaps me thinking "wow that looks well looked after" with the way I describe so, is very different from some of you guys. I need to net as much back on this car as possible due to change in circumstances, I've thrown thousands away over the last few years going too mad maintaining cars and selling them not long after! lol. I don't really want to sell but needs must which is a shame.

Will stick it in a spoiler as it's probably too long also! I'm sure the first issue you will pick up on is MOT but I will do this no problem if requested by a future buyer.

Advert is below. A few pics of the car to get a feel for it at the end hotlinked from said auction site.

Ford Fiesta ST - 2.0 16v 5 speed - 2008 58 Reg - Subtle Upgrades from standard - Moondust Silver.

The car has just turned 53,000 miles and will creep up as it is in use every couple of days. MOT is in mid July 2014 and TAX is up at the end of June 2014. I will re-MOT the car without question if required! HPI clear. Standard ST features such as electric windows, mirrors, aircon, power steering, ABS, the upgraded Sony CD/MP3 stereo and Sony speakers, CAT 1 alarm, deadlocks and immobiliser, heated windscreen plus more. The car is in excellent condition for it's age and milage both inside and out. There are no body defects which stand out at all. This car is fantastically reliable, it has all history present and I have receipts for quite a lot of money within my ownership. The service book is of course present along with both keys/fobs. The interior combination is half leather with blue seat centres and the blue dashboard - my personal "must have" interior for the ST and it is in great condition!

Let me start by saying I am quite picky and aim for every car I own to be maintainted to a very high standard. Let me outline what I have had done since my ownership from last July and all within 10k miles (more items mentioned in the upgrades part of this listing):

Oil & Filter (Shell Helix HX7 AF 5w/30 fully synth), fuel filter, NGK iridium spark plugs, coolant change, rear drivers wheel bearing, new interior light surround from Ford, TPI cold forged locking wheel nuts, new pollen filter (carbon), gearbox oil change (Castrol 75/90), PAS fluid change (Castrol Dex III), Motul 600RBF brake and clutch fluid change, new Pagid rear discs and pads, front ARB drop links, lower engine/gearbox dogbone mount, strip and clean of brakes and calipers, greased gear linkages, brake caliper clean and repaint in hammered silver, 2 x Yokohama S Drive 195/45/16 Tyres, replacement Zinc coated wheel nuts.

The car has some subtle upgrades and enhancements to separate it from other Fiesta ST's on the road from the standard looks, sound, feel and specification:

Mountune cold air intake system & filter (recently cleaned and re-oiled), Piper 3" outward rolled backbox, custom non resonated centre section, Milltek 60mm flexi pipe, AP Racing adjustable coilover kit, EBC front drilled and grooved discs and EBC green stuff pads, Fiesta 6.5 x 16" MK7 Zetec 7 spoke alloys powdercoated in hyper gloss black, 195/45/16 tyres (Yokohama S-Drive all round - rears on 4.5-5mm and fronts brand new 7+mm), Team Heko Wind Deflectors, 6000k Cree 3W Ice White LED side lights, Ring XenonUltima +120% H4 headlight bulbs, DMB carbon fibre effect badge overlays (front, rear, steering wheel), smooth rear wiper conversion, ST500 carbon effect centre console, vent surrounds and gear gaiter surround, Leather gearstick gaiter, alloy pedals.

I am having an oil and oil filter change done before the car is sold. This car will want for nothing when you buy it! I challenge you to view one with the recent extensive service history of my car :)

"Bad points", depending on how picky you want to be. Small paint chip on drivers door edge where last owner accidentally let it swing open and it caught his work friends car but not noticeable (and I am very picky), touched up but worth mentioning. Badge surround on front grill shows some "pitting" and would look good painted. Small clutch release bearing noise which is common as you know on the Fiesta ST, clutch is smooth in operation, bites properly, doesn't slip and has been checked out by trusted mechanics. Suspension being coilovers are firmer and noisier than standard however not crashy at all. Aircon will need re-gassing. Interior very clean and wear free but been meaning to have it wet vac'd so it's pristine if you're as picky as me. Honestly, nothing to worry about, but this is what I wish for you to be aware of when you view the car.

The MOT is up in mid July. I have every confidence that this car will pass without issue as every time I have preventative maintenance done I have the car inspected underneath. All suspension bushes are fine for example. I can knock £50 off if you wish to MOT the car yourself if you wish to drive away on the day of viewing or I will ensure a fresh MOT is done before you pick the car up at a later date. The TAX runs out at the end of June. Paperwork should be completed for you to re-tax the vehicle by that point.

The last owner owned the car from June 2011 and bought it on 13,000 miles - he completed most performance upgrades and used the car to commute to work, often getting 42mpg+ on his work drives! Myself, I have seen 50.7mpg on a run, unreal for the kind of car this is. I can assure you with the caring way he treated the car and how I have also treated it so well and spent plenty on everything servicable you are getting a genuine, honest, dependable car which has certainly not been abused. I am the 3rd owner of the car. One of the best on the market. Come and take a look for yourself!

This is a reluctant sale, I've spent a lot on the car to ensure it's been maintained to a high standard by a Company who prepare race cars and who I trust to work on my cars and the only reason for sale is due to redundancy at the end of May. I have got this car to a point where I was happy all I would now need to do is oil changes when they were due as everything else has been done. I don't want to sell this car, but unfortunately life has more important aspects to it than a nice car sitting outside. This is a great motor and will do you proud.

Car is located in Stoke-on-Trent, West Midlands. Viewings by arrangement. Dave - 07815 077074.

£4995 o.v.n.o

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Thanks for any useful input :) I do need to take a few new snaps as the new nuts or painted brake calipers aren't shown and those little things make it look fresher so that's to be done this weekend.
 
You're doing yourself harm by being a bit too honest. I'm sure everyone will shoot me down but don't put any doubts in the buyer's mind with anything mechanical on the car. No need to mention clutch etc, just say it drives fine.
 
I suspect the reason it isn't selling is because it sounds mechanically like a bit of a shed. I'm sure it isn't, but that's how it sounds.

'Air con needs re-gassing' means to most people 'The aircon is screwed and probably needs expensive work'. 'If it needed a 40 quid regas, why didnt the owner just do that?' is what that says.

'Clutch making a noise' = That doesn't sound good. Why take the risk?

If its not an auction you don't need to describe every negative point as the car is inspected by the buyer who then decides if they want it as its just a normal classified advert.

Then it's slammed on ebay coilovers on black wheels so it doesn't satisfy the 'I'll pay good money for a really good example' crowd either and the price is probably too much for the barryboy brigade who would find that sort of mod beneficial.

51mpg on a run just sounds like made up rubbish too. It won't do that unless you reset the trip computer on a flat road at 60mph which is meaningless. I don't see what that brings to the advert?
 
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Are you only advertising on eBay? AutoTrader generally gets a car sold quicker, the higher fee is usually worth it.

And as above, probs too much info.
 
[TW]Fox;26342546 said:
I suspect the reason it isn't selling is because it sounds mechanically like a bit of a shed. I'm sure it isn't, but that's how it sounds.

'Air con needs re-gassing' means to most people 'The aircon is screwed and probably needs expensive work'. 'If it needed a 40 quid regas, why didnt the owner just do that?' is what that says.

'Clutch making a noise' = That doesn't sound good. Why take the risk?

If its not an auction you don't need to describe every negative point as the car is inspected by the buyer who then decides if they want it as its just a normal classified advert.

Then it's slammed on ebay coilovers on black wheels so it doesn't satisfy the 'I'll pay good money for a really good example' crowd either and the price is probably too much for the barryboy brigade who would find that sort of mod beneficial.

51mpg on a run just sounds like made up rubbish too. It won't do that unless you reset the trip computer on a flat road at 60mph which is meaningless. I don't see what that brings to the advert?

By no means is my car mechanically a bit of a shed. As I say, I am asking for help with just how honest I should be.

The coilovers are 500 quid coilovers, not ebay specials!

The wheels are Fiesta MK7 wheels, just powdercoated black and the car handles and drives better on the smaller, lighter wheels. It's just the colour to which of course taste is subjective.

Anyway instead of all the negativity, help me to get what I want to say written down without hiding anything or appearing dishonest.

I don't use the aircon so I never had it regassed. The release bearing is a bit noisy, as it is on most Fiesta ST's if I am honest, but I don't like lying and saying the car is perfect when it's not. But it is damn good! Believe me.

Maccy, some Fiesta forums and groups plus Ebay and Gumtree at the moment. Ebay is usually quite successful for me, every time I've took my cars to ebay I've had good luck quite soon in to the adverts. Admittedly I did price less strongly than on this car but I need the cash more now than I did then :)
 
Just my opinion:

Ford Fiesta ST - 2.0 16v 5 speed - 2008 58 Reg - Subtle Upgrades from standard - Moondust Silver.

The car has just turned 53,000 miles [Needless - and will creep up as it is in use every couple of days]. MOT is in mid July 2014 and TAX [Why the CAPITALS?] is up at the end of June 2014. I will re-MOT the car without question if required! Just do it now? You can MOT it a month in advance] HPI clear. Standard ST features such as electric windows, mirrors, aircon, power steering, ABS, the upgraded Sony CD/MP3 stereo and Sony speakers, CAT 1 alarm, deadlocks and immobiliser, heated windscreen plus more. The car is in excellent condition for it's age and mileage both inside and out. There are no body defects which stand out at all. This car is fantastically reliable, it has all history present and I have receipts for quite a lot of money [Receipts for quite a lot of money what?]within my ownership. The service book is [Unnecessary - of course] present along with both keys/fobs. The interior combination is half leather with blue seat centres and the blue dashboard - my personal "must have" interior for the ST[Who cares what your personal must have is? You're selling it not buying it] and it is in great condition!

Let me start[You started a whole paragraph ago] by saying I am quite picky and aim for every car I own to be maintainted[Maintainted by what? Some gravy? :p] to a very high standard. Let me outline [Like I have a choice....]what I have had done since my ownership from last July and all within 10k miles (more items mentioned in the upgrades part of this listing):

Oil & Filter (Shell Helix HX7 AF 5w/30 fully synth), fuel filter, NGK iridium spark plugs, coolant change, rear drivers wheel bearing, new interior light surround from Ford, TPI cold forged locking wheel nuts, new pollen filter (carbon), gearbox oil change (Castrol 75/90), PAS fluid change (Castrol Dex III), Motul 600RBF brake and clutch fluid change, new Pagid rear discs and pads, front ARB drop links, lower engine/gearbox dogbone mount, strip and clean of brakes and calipers, greased gear linkages, brake caliper clean and repaint in hammered silver, 2 x Yokohama S Drive 195/45/16 Tyres, replacement Zinc coated wheel nuts.

The car has some subtle upgrades and enhancements to separate it from other Fiesta ST's on the road from the standard looks, sound, feel and specification:

Mountune cold air intake system & filter (recently cleaned and re-oiled), Piper 3" outward rolled backbox, custom non resonated centre section, Milltek 60mm flexi pipe, AP Racing adjustable coilover kit, EBC front drilled and grooved discs and EBC green stuff pads, Fiesta 6.5 x 16" MK7 Zetec 7 spoke alloys powdercoated in hyper gloss black, 195/45/16 tyres (Yokohama S-Drive all round - rears on 4.5-5mm and fronts brand new 7+mm), Team Heko Wind Deflectors, 6000k Cree 3W Ice White LED side lights, Ring XenonUltima +120% H4 headlight bulbs, DMB carbon fibre effect badge overlays (front, rear, steering wheel), smooth rear wiper conversion, ST500 carbon effect centre console, vent surrounds and gear gaiter surround, Leather gearstick gaiter, alloy pedals.[I'd leave half of that guff off. White bulbs? Blah]

I am having an oil and oil filter change done before the car is sold. This car will want for nothing when you buy it! I challenge you to view one with the recent extensive service history of my car[Guff]

"Bad points", depending on how picky you want to be. Small paint chip on drivers door edge where last owner accidentally let it swing open and it caught his work friends car[Level of interest = Zero] but not noticeable (and I am very picky), touched up but worth mentioning. [All the above is a mess of a sentence]Badge surround on front grill shows some "pitting" and would look good painted. Small clutch release bearing noise which is common as you know[I do?] on the Fiesta ST, clutch is smooth in operation, bites properly, doesn't slip and has been checked out by trusted mechanics. Suspension being coilovers are firmer and noisier[Noisier? Not heard of noisy coilovers before, what sort of noise?] than standard however not crashy at all. Aircon will need re-gassing.[All this maintenance and care yet you CBA to re-gas the aircon? Righto Interior very clean and wear free but been meaning to have it wet vac'd so it's pristine if you're as picky as me.[You can't be as picky as yourself then because you haven't done it have you?] Honestly, nothing to worry about, but this is what I wish for you to be aware of when you view the car.

The MOT is up in mid July.[You already said that] I have every confidence that this car will pass without issue[So just MOT it] as every time I have preventative maintenance done I have the car inspected underneath. All suspension bushes are fine for example. I can knock £50 off if you wish to MOT the car yourself if you wish to drive away on the day of viewing or I will ensure a fresh MOT is done before you pick the car up at a later date. The TAX [STOP SHOUTING ABOUT TAX]runs out at the end of June. Paperwork should be completed for you to re-tax the vehicle by that point.[Not relevant, new keeper taxes it with the green bit anyway

The last owner owned the car from June 2011 and bought it on 13,000 miles - he completed most performance upgrades and used the car to commute to work, often getting 42mpg+ on his work drives! Myself, I have seen 50.7mpg on a run, unreal for the kind of car this is. I can assure you with the caring way he treated the car and how I have also treated it so well and spent plenty on everything servicable you are getting a genuine, honest, dependable car which has certainly not been abused. I am the 3rd owner of the car. One of the best on the market. Come and take a look for yourself!

This is a reluctant sale, I've spent a lot on the car to ensure it's been maintained to a high standard by a Company who prepare race cars and who I trust to work on my cars and the only reason for sale is due to redundancy at the end of May. I have got this car to a point where I was happy all I would now need to do is oil changes when they were due as everything else has been done. I don't want to sell this car, but unfortunately life has more important aspects to it than a nice car sitting outside. This is a great motor and will do you proud.

Car is located in Stoke-on-Trent, West Midlands. Viewings by arrangement. Dave - 07815 077074.

£4995 o.v.n.o
 
Cheers Lopez, valid points :)

The interior isn't dirty by any stretch but obviously I'm being too picky on myself and too honest and fair play, contradicting a lot of the things I'm talking about.

Just trying to find that balance of honesty without babbling or talking about things which don't matter as such.
 
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Too much babbling. I got bored after the second paragraph! My mum bought an ST recently and she'd have dismissed your advert as she'd have got bored halfway through it, I can guarantee it. She ended up with an ST500....
 
Anyway instead of all the negativity,

Errr... you asked for advice on the advert. Thats what I've given you. There is negativity because the advert has negative aspects.

This is another good example:

Small paint chip on drivers door edge

You are not selling a nearly new car by a distance auction. You are advertising a 6 year old Fiesta so people come to your house to view it. You don't need to mention small paint chips. They'll see those for themselves or can ask you about them when they request further information.

I don't use the aircon so I never had it regassed.

Get it regassed. It is 49 quid. If you want £5k for it, the AC should work perfectly. Which it will if it only needs a regass.

The release bearing is a bit noisy, as it is on most Fiesta ST's if I am honest, but I don't like lying and saying the car is perfect when it's not. But it is damn good! Believe me.

So don't say 'THIS IS PERFECT'. That doesn't mean you need to list every minor issue - the buyer will conduct an inspection when they view.
 
How much did she pay out of interest Lopez?

I guess I'm writing the advert as I'd like to read it if I was buying a car. I'd be asking the buyer a million and one questions so if it's all there to see then I know what I'm gonna go and view. I wouldn't expect any second hand car to be perfect, granted. I am very confident that my Fiesta is certainly one of the better ones of it's miles and age on the market but as pointed out, less babbling, potentially less honesty by not listing some issue's which are effectively a non-issue, let the buyer make their own mind up...

Appreciate your help chaps. Sorry Fox, sounded like you were ripping it to bits but I see your points and why you commented as you did.

I'd be very happy with £4750 or more for the car with a full MOT, I just need to advertise it as best I can to get interest and offers of that nature :)
 
Holy **** dude. Less is more!

Keep it brief and to the point. WAY to much waffle. No one can be bothered to read that!

As other have said, (and brownie points to Lopez), stop mentioning bad stuff.
Who gives a **** about a little ding on the door?
Prospective buyers will see that when they come and view it!

Remove all the guff about MOTs and tax and funny noises.
 
How much did she pay out of interest Lopez?

I guess I'm writing the advert as I'd like to read it if I was buying a car. I'd be asking the buyer a million and one questions so if it's all there to see then I know what I'm gonna go and view. I wouldn't expect any second hand car to be perfect, granted. I am very confident that my Fiesta is certainly one of the better ones of it's miles and age on the market but as pointed out, less babbling, potentially less honesty by not listing some issue's which are effectively a non-issue, let the buyer make their own mind up...

Appreciate your help chaps. Sorry Fox, sounded like you were ripping it to bits but I see your points and why you commented as you did.

I'd be very happy with £4750 or more for the car with a full MOT, I just need to advertise it as best I can to get interest and offers of that nature :)


A car advert should be like a CV, enough information to peak interest but not so much that there is nothing new to talk about in the interview.

You want the prospective buyer to be asking you the million and one questions over the phone or better still in person whilst they are looking over the car. Far easier to get across your enthusiasm for the car in that environment than in an eBay advert.
 
I'd honestly consider just putting, in bullet points..

- good stuff
- modified stuff
- tax/MOT
- bad points


What more do you need??
 
I'd honestly consider just putting, in bullet points..

- good stuff
- modified stuff
- tax/MOT
- bad points


What more do you need??

Please do this.

If I'm buying a car, I want to know what's wrong with it, what's not standard, how long the MOT is, and how much it costs, I don't care if the current owner polishes the gear stick with a unicorn feather every night :p
 
There's far too much ****e in that advert, could do with being trimmed down majorly, bullet points are your friend, buyers don't really want or need to know third hand information about what the previous owner before you used to get on his commute, or that you're being made redundant.
 
Cut it down to something like this:

Ford Fiesta ST - 2.0 16v 5 speed - 2008 58 Reg - Subtle Upgrades from standard - Moondust Silver 53,000 miles

Standard ST features such as electric windows, mirrors, aircon, power steering, ABS, the upgraded Sony CD/MP3 stereo and Sony speakers, CAT 1 alarm, deadlocks and immobiliser, heated windscreen plus more.

The car has some subtle upgrades and enhancements to separate it from other Fiesta ST's on the road from the standard looks, sound, feel and specification. These are as follows:

Mountune cold air intake system & filter (recently cleaned and re-oiled), Piper 3" outward rolled backbox, custom non resonated centre section, Milltek 60mm flexi pipe, AP Racing adjustable coilover kit, EBC front drilled and grooved discs and EBC green stuff pads, Fiesta 6.5 x 16" MK7 Zetec 7 spoke alloys powdercoated in hyper gloss black,

Car is located in Stoke-on-Trent, West Midlands. Viewings by arrangement. Dave - 07815 077074.

£4995 o.v.n.o

regas the aircon, and get it MOT'd. Job done.
 
Thanks for the feedback guys, much appreciated. Gonna edit the adverts now before sleep and cut them right down, let the viewers who come to see it make their own minds up just like I did when I bought it. Thanks again :)
 
That's way too wordy, as others have said. Lopez has pretty much summed it up in the same way I would.

I would definitely put a fresh MOT on, it inspires more confidence in the car. I would also re-gas the AC, if that's really all that's required. tbh If I read "AC needs a re-gas" in an advert then to me it usually means that the AC doesn't blow cold and it's broken.

I'd also personally put it back to as standard as easily possible, cosmetically. A lot of that crap is only going to appeal to a small audience and if you turn it into a nice, tidy, fairly standard Fiesta ST then it'll appear to a wider audience. If I was buying one, I'd look at the pictures of yours and skip right past it without even reading the ad I'm afraid.


In short, make the ad more succinct, explain the good points and cut out all the waffle in the bad points and just mention any real mechanical issues, not things like "there's a tiny bit of pitting here and a little scratch and a small paint chip there" - it's a second hand car, these things are to be expected.
 
I'd probably drop the bit about the standard features too. Someone who is looking to buy a top of the market ST will already know what an ST comes with as standard.
 
Those black wheels would make me skip straight past your ad without even looking at the wording. You want top 'minter' money for your car but the pics immediately plant doubts in the buyers mind about how the car has been treated.

Yes it's narrow minded, but that's how it works with most people. Get the car back to standard as much as you can (and shorten the wording..I got bored half way through and the bits I did read didn't exactly make me think 'minter') take some new photos and I bet you'll get much more interest.
 
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