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High-end Nvidia graphics cards suffer shortages and see increased pricing

Soldato
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DIGITIMES | Posted: 24th December 2015 said:
Strong demand for high-end graphics cards especially from China has caused some of Nvidia's graphics cards to suffer from shortages, which has boosted their average pricing by 15%, benefiting Nvidia, Colorful, Galaxy and Asustek Computer's profitability, according to sources from the upstream supply chain.

China is the largest graphics card market worldwide and its graphics card shipments have seen decreases at a much slower pace than expected in 2015 because of increasing demand from the gaming market and Internet cafes.

The largest graphics card player worldwide Palit Microsystems, which also runs a graphics card sub-brand Galaxy, is expected to ship over eight million graphics cards in 2015 with Asustek Computer coming in second with 4.6-4.8 million units. Gigabyte Technology and Micro-Star International (MSI) are expected to ship 3.2 million units each.

As for the China market, Colorful will be the largest graphics card vendor, followed by Galaxy and Asustek.

Although most graphics card players have not seen shipment growths in 2015, their revenues are expected to grow at least 20% because of price increases. Colorful, Asustek and Palit are all performing better than 2014 in terms of profits in 2015.

MSI is expected to see a 10% shipment growth on year in 2015, while Gigabyte will see a 10% shipment drop with a flat performance in profit.
Source
 
Gregster said:
Bad Nvidia?
Although I haven't checked, I bet the high-end graphics cards are a lot cheaper in China.

I'm surprised Asus sells the second most graphics cards still, considering the RMA turnaround times are atrocious in the USA, UK and most probally across Europe; I guess it boils down to brand reputation and reliability, I'm sure I read somewhere the other day that Asus has the lowest RMA rates for at least motherboards anyway.

I'll just stick to Gigabyte if I go AMD for GPU's, EVGA for Nvidia GPU's, and for motherboards I'll just buy Gigabyte from now on, just because they do decent boards and both have UK RMA return bases.
 
Last edited:
Bad Nvidia?

I'm sure some would claim that nvidia should have a worse graphics card that would be less in demand, that way AMD would be at a level playing and nvidia wouldn't be "profiteering". You see the same logic applied to gsync, nvidia make a product that the market pays a premium for because it is in demand allowing the likes of Assus to increase profit margins, yet some how this is Nvidia's fault. Maybe nvidia should do some inverse-marketing to lower their product's demand and market value.
 
The largest graphics card player worldwide Palit Microsystems, which also runs a graphics card sub-brand Galaxy, is expected to ship over eight million graphics cards in 2015

This is either really bad grammar or very regurgitated old news. Considering its December 2015 you wouldnt put "is expected to ship over...." Its almost as though the article was actually written in January 2015 as Galaxy should know by now how many they have shipped.

Just looks like poor reporting. Or is it me.
 
This is either really bad grammar or very regurgitated old news. Considering its December 2015 you wouldnt put "is expected to ship over...." Its almost as though the article was actually written in January 2015 as Galaxy should know by now how many they have shipped.

Just looks like poor reporting. Or is it me.

2015 isn't over yet, it will be a few weeks to months before they have the final q4 shipment figures. The 8 million is probably known shipment to Q3 and a estimate of Q4.
 
Now that you mention it, it is the sort of thing they would do. lol. :)

Wasn't the case with the 780 and Titan? "huge shortages of nvidia cards", and then they put on the market the 780Ti & Titan Black after the stock was gone.
 
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