Hovis

[Zogger]

Is it just me who is completely confused by this advertising on Hovis?

For those of you without magic corrective vision, it says
THE ONLY
MAJOR BREAD
BRAND* WITH
NO ARTIFICIAL PRESERVATIVES
NO ARTIFICIAL FLAVOURS
*ACROSS ALL HOVIS BREADS

Why would you want to advertise that all of your other bread contains artificial preservatives and ingredients? Does hovis have some meaning that doesn't mean Hovis the company or are they just mad?

If anyone really wants I can post it with a loaf of bread to prove it's real

 

[Zogger]

thank you for clearing that up. The wording is ambiguous

To me "the only major bread brand across all hovis breads" sounds like it means that just the hovis square bread is free of artificial ingredients