how best for a website to deal with different towns and locations for seo?

[unwashed potato!]

some i'm making these new sites for the services we offer. the website structure i think i will do like

mayercleaning.co.uk/services/ovencleaning
mayercleaning.co.uk/services/carpetcleaning

i think this is best for SEO and makes it easy for users to see the information this page is for.

what i'm wondering is there is it worth doing something like

mayercleaning.co.uk/services/ovencleaning/guildford
mayercleaning.co.uk/services/ovencleaning/woking
mayercleaning.co.uk/services/ovencleaning/london

etc

The content on each page would be pretty much the same but with the town names changed. would this be a good idea? any other suggestions how else better we could do it?

 

[unwashed potato!]

I don't know anything about SEO but just from a user's point of view having mayercleaning as the domain and then repeating 'cleaning' on each page name seems a bit odd. Why can't you just just have mayercleaning.co.uk/services/oven?

If your company is meyer cleaning I would think the cleaning part is implied!

well there's other services we would do, like carpet protection so i think to make it consistent it's best to have the fuller name, though i take your point.