How can I convert my movie to flash format?

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I have an AVI home made movie and would like to convert it to the flash movie format, is there a cheap way to do this please. I have used sorenson squeeze but it leaves there logo on the video. I am trying to do streaming video from my web site. Any help would be appreciated.
 
(Digging up the oldies!)

Riva worked wonderfully to convert to FLV, but how do we encase that video on a website using Flash (such as YouTube or Google Video do, I think). Basically we need the web page to have it's own player so people don't have to download anything. If that makes any sense. ;)

Flash would be fine because everyone has Flash.
 
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