I'd fist myself if it comes in at 340.
I think it's pegged stupidly high at ~300 as is.
I want a 4770k, but I'm not paying over the odds.
They're rumoured to be about 360 DOLLARS. So yeah, over 300 definitely.. Considering the 3770k is 280, the 4770k is new tech with an extremely beefed up iGPU whilst being rumoured to be a high clocker, people will pay premium for it for sure.
Prices have only gone up on processors here in Europe due to the US economic climate and exchange rates which sucks.