How much money do 'hardware partners' actually put into games?

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I suppose Crysis and UT3 would be good examples of this, I have seen a *lot* of people on the net saying they would like to play games like these but their machines simply aren't up to it, which often leads on to conspiracy theories that this was a deliberate move by the developers due to Nvidia/Ati/Intel/AMD giving them large sacks of money to make sure the games aren't playable on older hardware, thus boosting sales of their latest products. If the conspiracy theories are true then surely there would have to be a lot of money involved to compensate the developers for the sales they are going to lose.
 
the thing is, basically every developer in the company would have to know. If you're writing code to deliberately go slowly you would have to plan to do it. Someone would have leaked it by now if that were the case.

Whereas nvidia themselves could easily write the drivers to make it go slowly without wasting lots of money on paying games developers to do it
 
the thing is, basically every developer in the company would have to know. If you're writing code to deliberately go slowly you would have to plan to do it. Someone would have leaked it by now if that were the case.

Whereas nvidia themselves could easily write the drivers to make it go slowly without wasting lots of money on paying games developers to do it

Well I probably didn't phrase it that particularly well, but what I meant to say was that maybe the developers would be spending more time on optimising for the latest hardware at the expense of the older stuff. For someone like me who has spent a lot of money on upgrading my rig, it's a little bit worrying to see that games like Crysis and UT3 are apparently not selling well because of the hardware requirements. I want games that are going to make the most of my rig and I'm wondering if it will put other developers off.
 
It would be pretty ludicrous if developers made games to work on anything slower than the latest hardware, otherwise we wouldn't have anything driving the industry forward.

If you go back to the earliest 3d titles like Quake, they were really demanding and that was before the days of 'hardware partners'.
 
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