How Much To Charge For A Banner Ad

BillHicksRIP · 24 May 2011 at 11:31

I'm hoping a few people in here run their own websites. I run a forum where a company is asking for us to place a banner ad over the top of. I've avoided advertising so far, but an income to help pay for the hosting would be nice. No idea what to charge (except about tree fiddy!).

~10000 Unique Visitors a month
~170000 pages a month

Any ideas?

PaulyD · 24 May 2011 at 11:38

might be best in the HTML section tbh

HAz · 24 May 2011 at 12:44

nice name

Seft · 24 May 2011 at 21:52

Unless your site is so niche that you might be able to attract a niche advertiser, you're probably best signing up to an ad network. Something like Adsense or Doubleclick are reasonable places to have a look. Payment structures are Generally CPM (cost per thousand impressions), CPC (cost per click) or CPA (cost per action).

xGBHxPegasus · 25 May 2011 at 07:53

BillHicksRIP said:
I run a forum where a company is asking for us to place a banner ad over the top of.

I think he already has a company asking to put banners on his website.

gord · 25 May 2011 at 09:48

If you've left advertising off then you don't have any stats to go on, but you can always reverse engineer your viewing stats and general clicks.

You may want to structure the price on a cost per click basis if you are confident the Ad will draw a lot of attention.

BillHicksRIP · 25 May 2011 at 10:12

Correct. I suppose I'll just pull a figure out of the air.