How much to charge for this event photography?

[Energize]

How much to charge to license this event photography?

Recently I photographed an event for a charity and one of the persons outside the charity who was paid to host the event has expressed an interest in using my photographs on her website for commercial purposes, I have an example of the photographs here and was wondering what the going rate is for this kind of image licensing?

 

[Energize]

I think a couple of photos and you saying it was an equestrian event would have been enough, 21 photos is a little overkill for a "how much to charge" thread.

You have 3 options, check what equestrian photographers near you are charging, make up a figure you are happy with or see here: http://www.talkphotography.co.uk/threads/guidance-on-how-much-to-charge.89271/

Well yes I am also showing off my photos, and would appreciate any comments, that's what this section of the forum is for no?

I'll check the link, thanks.

 

[Energize]

I don't know if I was clear enough earlier. As far as calculating the charge for the content creation itself I have that covered, in this case I was doing it for free for the charity putting on the event. What I'm trying to figure out is how much to charge a business for using the images, on their website or elsewhere.

 

[Energize]

When I've been asked for photos from a charity event I've always asked them for a donation to the charity.

Yes that's an option I suppose.

That's what I mean. You take into account that sort of thing with your pricing. When you sell someone you'll do it free, it's with that in mind, so you'll have different types of usage. If you've done it for free (and told them that), then that's the end of it unless previously agreeing to free photos and not to be used for anything else. If I tell someone I'm doing it for free, that's everything, but if they use it I want credit linking to wherever I ask (e.g. website, flickr, depending on what the event was).

An example that's often used is that if a newspaper or magazine uses your photo, you generally charge £25-£50 depending on the individual media outlet.

I'm currently helping a music journalist get set up, by covering some events free as they're a friend and it's getting my name out there with PR companies too, and as a result I've been asked to help with a magazine in the future and have a well known band in the pipeline.

The long story short is, if you do it free, stick to it. It's often better to work for nothing for charity to get known amongst people.

As I said, the person asking to use photos is not related to the charity, they are a for profit business. The charity are free to use the photos as they see fit but if a business wants to use the photos then they are going to have to pay, I already have a full time job so I don't feel the need to give free work to promote myself.

 

[Energize]

Very good.