IT LOOKS LIKE the cracks are starting to spread at Nvidia PR, Hardware Secrets just joined the list of those honest enough to get banned by the company. The real question is how does Nvidia PR decide to blacklist a company? Since you asked, we dug up their internal memos on such things.
Hardware Secrets seems to have done the unthinkable and not bowed to Nvidia PR's requests to, lets not mince words, lie about their products, or at the very least, change things that they didn't like. Some may think just because Nvidia wanted to get stories before publication to editorially 'rightspeak' them, and Hardware Secrets refused, that they were banned. Not so, and that is reported from personal experience.
Nvidia has a long checklist of what you should and should not write about. When they send you a new card, they give you a reviewers guide that basically shows what you should test, what benchmarks you should use, and what OSes and drivers are recommended. If you stray too far from those recommendations, or worse yet, don't say that PhysX or CUDA is the greatest thing on earth, you are on dangerous ground.
If you have the gall to say that a card is not absolutely and unquestionably better in every way than the competition, goodbye. Of course they will spin it to any site that questions Nvidia about blacklisting as the person being "unworkable" or funded by ATI/Intel, but the truth is that if anyone is honest, it makes it very hard for them to spin their own curious version of the truth. That makes Dear Leader sad, so it must be torpedoed.
Back to the GTX470 and GTX480 launch. The list of who got cards was very select, and Hardware Secrets was not on it. If you are not big enough or don't meet the suck-up requirements above, you didn't get a card. Those who did, and those who somehow managed to get around the Nvidia AIB blockade, were actively graded by Nvidia.
What did Nvidia want to know about? Here is their list of questions, PR was asked to fill this out for everyone who they sent samples to. That will determine who gets immediately hit with the big green excrement cannon, and then is subsequently badmouthed in the background to the faithful fanbois. In Nvidia's own words......
Did they write that we have an architecture advantage? (Y/N)
GTX 480 Pricing (Good, Too High, Too Low)
GTX 470 Pricing (Good, Too High, Too Low)
Did they complain about power?
Did they complain about noise?
Did they complain about heat?
Design Garage
Supersonic Sled
Water/Hair Testing
Unigine 2.0
MS DX11 SDK
Stone Giant
Folding@Home
Did they test with Catalyst AI On? (Y/N)
Did they call out AMD on their cheat?
If yes, give link
It is pretty clear what Nvidia wants you to hear about, and how they explicitly want sites to attack ATI. The whole 'ATI cheat' thing was manufactured by Nvidia and pushed really hard to sites that Nvidia thought were gullible enough to write it up. They also wanted reviewers to push Unigine and Stone giant really hard, along with the F@H, all projects that Nvidia sponsors. I wonder why?
