How Nvidia Won and AMD Lost the GPU War

[Darujhistan]

NV are by far the more popular choice of those gamers who will always buy the very latest and fastest card, were AMD to produce a card almost identical in price/performance and features etc, a 'halo' card and priced it identically to NV's card, they wouldn't sell nearly as many because those that care about green and red aren't equally represented. There's zero point AMD contesting the 'halo' price point. AMD should stick to what it does best which is producing good cards at better value prices than NV, at levels below 'halo'.

This isn't Apple v Android. NV and AMD aren't really fighting the same war any more. And long may that continue.

 

[Nasher]

I'm not so sure about that as I genuinely think the RTX release has damaged the brand somewhat.

Long term it's going to be costly for Nvidia I suspect. They are silly to think they will sell cards at these prices when they had loads of unsold 1080s, which were already overpriced.

 

[gpuerrilla]

Long term it's going to be costly for Nvidia I suspect. They are silly to think they will sell cards at these prices when they had loads of unsold 1080s, which were already overpriced.

This.

However being blinded by brand loyalty for the main it would realistically take another calamity to make any real impact. AMD would also need to pull of a Ryzen equivalent in the GPU division to steal some market share - but one can hope, and hope lots!