How to get reconised

[sunnysingh]

Hi all

One of my good mate works in the trade sector doing work such as plastering,
carpentry, etc. recently his boss has had to let him go as work has dried up.
He now thinking of starting up on his own but he dosnt know how to advertise and promote himsef.

Where are the best ways to advertise and promote himself
He doesnt mind spending money but as he starting up on his own his a bit confused and doesnt wanna get conned into spending to much

Thanks in advanced