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ocuk are taking the **** with cpu prices
plenty of other places got the 6600k for £200 including free delivery.
Only problem is the i5 6600k is out of stock everywhere so you will have to wait a few more days/weeks
Don't like it then don't buy from them, but no need to whine about it. Personally the fact that OcUK use a decent courier, offer free shipping, and have a decent returns process, is more than enough to offset any small price differences.
In the past when there have been big price disparity, then staff have explained the reasoning (e.g. poor stock availability to all suppliers, poor margin due to preferential treatment of other suppliers).
Which clearly they haven't got it for £200 as they haven't got stock