Imaging for roll out to multiple machines

[shopper150]

If I want to roll out exactly the same Windows 10 set up across multiple machines, what is the best way to achieve this?

I had read a few years ago that sysprep needed to be run, but is this still required under windows 10 and is there an easier way? I found it quite difficult/complicated to use sysprep.

TIA

 

[shopper150]

Volume Licence key or individual ones?

I'd say using sysprep is the cleanest way but I've not done or for donkeys years so things may have come along.

OEM licenses
I thought Windows 10 automatically detects OEM keys from each machine where necessary?