Improving Google Rank

PaulyD

PaulyD

PaulyD

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Joined
24 Mar 2008
Posts
4,654
Location
High Wycombe
Hi,

Have completed a website for a local gym club

www.bookergymclub.co.uk

This is currently registered on google and comes top of the list if you search for "booker gym club high wycombe" or 4th if you search for "booker gym club"

However, searching for "gym clubs high wycombe" or "gymnastics clubs high wycombe" the site comes up on the 8th/9th page!

From my previous experience with web programming I believed that adding meta tags into the pages with the keywords would help raise this. However, after reading up on Google it appears that they don't support meta tags so this won't actually make an effect.

So... how would i go about getting this higher up the rankings? I assume then that google base ratings on amount of visits from search results + the words on the actual page? If thats the case I can re-write some of the pages to include relevant key words more often + and search a lot :p

Anyone know who works within the industry? As this is not my everyday role and something I do on the side for fun and a little extra money where possible!

EDIT: also on the contact us page, anyone know how to get rid of the extra spaces in the message field? Deleting and re-entering the code just won't get rid of them!
 
Perhaps I'm going blind but I can't see the word Wycombe mentioned once on the homepage.

Nowadays Google indexes sites more about content so clean structure and relevant keywords within the content will help your ranking.

Try sticking the name of the club plus the location "High Wycombe" in the Title of the website.
 
I've limited experience with SEO and all through personal projects and businesses, although all of these have been relatively successful SEO-wise.

The way I do it is to use my keywords as much as possible. From your OP it would seem yours are 'gym high wycombe'. I'll just give you a general jist of what I mean and you should get the rest.

Lets start with the title, why "Welcome to Booker Gym"? Why not, "Booker Gym High Wycome - Welcome". Pretty much the same except you've then got your keywords all together. Use some simple PHP\code\manually do it so that the title is always "Booker Gym High Wycombe - Page X".

"History" = "Booker Gym History"
"founded on 21st April 1987" = "founded on 21st April 1987 in High Wycombe"
"The Club" = "Booker Gym Club"

The 'welcome' page is also more of an about us\details page rather than a welcome page. It doesn't lend itself to writing good copy and in fact, I don't know if you've realised, it doesn't actually say High Wycombe *anywhere* on the page - how do you expect Google to pick it up for High Wycombe when it doesn't actually say that anywhere? And aside from SEO and Google, how are your visitors even supposed to know where you are?

Usually it's very simple things like this, although I'm sure you'll get some SEO experts offering you further advice.
 
I never noticed it not saying "High Wycombe" even after reading it sooooo many times! So thanks for pointing that out, fresh pairs of eyes and all :D

I thought the keywords on the pages would be the key to this but wanted confirmation so much appreciated.

rghjones - Thank you for the feedback on the naming convention I used, will be changing that tonight and rewriting the pages with more relevant information on there rather than assuming the end user has knowledge already of the Gym and what they do (which is the primary user of the site)

Many thanks!
 
I'm no SEO guru, this is my little rule.

1. Give proper title such as "Booker Gym Club in High Wycome - Help shape child's future health "

2. Give brief and precise description of the website in the "meta description" to give more explanation about the site.

3. Structure your title to something like this;

<h1>Booker Gym Club</h1>
<h2>High Wycome Health Club</h2> <!-- Tag Line -->

<h2>Booker Gym History</h2>
<h2>Gym Club and Classes</h2>
<h3>About Booker Gym</h3>
<h3>Contact Booker Gym</h3>
etc.

if you don't want long description then use image replacement.

4. Not sure if everyone will agree but I prefer to use dash in between two worded links: "bookergymclub.co.uk/tumbling-toddlers.html"

5. Try to get inbound links to your site and link exchange (probably the most important)

6. Use Google Analytics to track what keywords visitors are using to come to find your website.

Make sure all images have meaningful alt tags and don't spam the site with too much keywords.
 
4. Not sure if everyone will agree but I prefer to use dash in between two worded links: "bookergymclub.co.uk/tumbling-toddlers.html"
Click to expand...

May be easier for the user, but I don't think it makes a difference for Google. I always have a ?page=x going on anyway so I don't expect my users to look at or remember anything other than the domain.
 
Thanks for the feedback guys, all taken on board - will let you know once i've done the changes as didn't get time last night.

Like i say this isn't my normal work as i work in Networking so standard practices etc I do not know :)
 
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