In 2014 people were derrided for their views on Facebook's takeover of Oculus

[LordFeste]

It took them 13 years to realise their ultimate destination of using oculus to prop up their failing social media powerbase. From their corporate statement of intent that VR was just a means to continue to collect your data and sell it on the highest bidder, to dropping mobile headsets on the market to promote uptake. It was theirs for the taking.

Complete Facebook branding and removal of oculus's independence from the picture, but they got their wish.

It was inevitable that you would sign up to be sucked in to their ecosystem

From October 2020, Facebook will require anyone using an Oculus device for the first time to log in via a Facebook account. It will no longer be possible to sign-up with a separate Oculus ID. In addition, starting in 2023 the social media giant will end support for existing Oculus accounts and attach “full functionality” of its headsets to the use of a Facebook account.

[source]