I agree. I recently compared Sky broadcast to on demand using the opening court scene of POTC: OST as the test. The download was cleaner, colours were fuller and motion was better.
However, I also compared the download to a HD netflix stream via the Samsung 6400 (48 inch) smart hub app. For me the stream won out over Sky. My list actually goes
Blu Ray
Netflix
Amazon
Sky OD
Sky broadcast
Mind you, a good part of it is how you set your TV up as well.
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