You don't think intentionally not disclosing the fact that the specifications differ is misleading?
The advert on the apple site is a joke:
"Feature for feature, it’s identical to iPad Air in every way. Except for its super-portable, hold-it-in-one-hand, still-just-right mini size"
No, it isn't identical if the screen has the colour reproduction of last years mini.
Why not take it up with the ASA then?
