iphone dead pixel policy?

Soldato
Joined
11 Jan 2005
Posts
9,964
Location
Birmingham
ive noticed recently a dot appear right in the middle of my screen. 'tis quite annoying when watching iplayer (i do every night.) It was not there when i first got it else it would have gone straight back. (and yes its a pixel not some fluff :P)

Its still in its 1year warranty period, but i got it on the apple shop online not a retail store. Wondering how they handle issues like this?
 
I would imagine they will replace it on the spot at the Apple Store. They replaced mine (under warranty) for a single speck of dust under the screen, so I don't see how this would be any different.
 
would i need to take the box etc etc? (nearest iphone shop is like an hour away so obviously i dont want to turn up and be told to go home!)
 
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