iPhone MMS and o2

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Has anyone managed to get o2 to activate MMS on an iPhone tariff?

I called yesterday and was told by the adviser that he had activated it and it could take up to 24hrs, then earlier today I got a text which said:
"We cannot process your request for Picture Messaging. Please call Customer Service or visit O2.co.uk"
So I tried calling back only to be told it wasn't an option on the iPhone tariff, but I know it is and its just a case of keep trying until you speak to a 'decent' adviser.

So if there is anyone who has done this what exactly did you say to get them to activate it?

 

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All sorted, I'm now able to send and receive MMS with my iPhone

 

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Another massive benefit of jailbreaking for me was 'backgrounder' which inputs the ability to press and hold the home button to minimize apps but let them run in the background.