Walked into the Apple Store, ended up walking out with two of Apple's Screen protectors £12 odd for two unfortunately they do not provide protection for the back of the iPhone but I have stuck a cheap one on the back. Would I recommend this quite pricey screen protector? The answer is Yes... The screen protector however applied has basically no air bubbles or in my case no air bubbles what so ever, it has a matte finish which reduces glare when out in direct sunlight also it barely needs wiping it dodges finger marks, grease etc for fun.
This has opened my eyes and again reverts back to the saying.. "You (Usually) get what you pay for!"