ipod touch file transfer questions

[vian_siu]

i recently brought a ipod touch 4th gen. i am new to these things, but i want to transfer some music and video to it, but does it has to go though itune everytime?

is there a way to transfer stuff without itune? and what is the best media player in the app store, that has the best codec and file format support?

 

[vian_siu]

Check out CopyTrans. You can use it to transfer music to your Touch without iTunes.

is that a program on windows or a app on ipod?