saying with heat, then how come enthusiasts (sorry for bad spelling, if it's wrong) can overclock the CPU's with 3rd party coolers, if the chip manufactures change their coolers then wouldn't they be able to increase speeds past 3Ghz?
It's about electron leakage.
The circuits within CPUs are so ridiculously small that electrons can - when they have energy levels slightly higher above their design limits - jump from parts of the circuit to others which they aren't meant to. This is one of the causes of the stability problems we know a lot about.
Stopping chips getting too hot, i.e. with aftermarket coolers, prevents the electrons getting too excited and jumping around in ways they aren't meant to, meaning the chip will be stable as it's asked to do more.
Why don't they bundle these massive coolers with the chips? First off: cost... the stock coolers Intel and AMD bundle with their chips probably cost them about £1.50 each. A massive copper constuction would push their chips' prices a lot higher.
"But what about higher clock frequencies achievable with those coolers?" I hear you ask. The chips need to function at a given voltage with a given heat dissipation, and if they can't do that, then they aren't any good for the majority of PC users, i.e. Joe Bloggs.
This is because all chips have errors built into them: the ones we've noticed in Yorkfield and Barcelona are just a bit more obvious. If there are loads of errors in a chip, it needs more voltage to work at a given frequency, which is why its normally the lower speed chips released first - i.e. whilst they sort the problems out. Which is also why the first CPUs are not brilliant overclockers (yes, Conroe was great out the box, but that's because it's a Pentium M with knobs on, which has been around for quite a bit longer).
This also works the other way round: towards the end of a processor run, chips will overclock miles better than the first ones on the market which is why we see AMD chips now hitting 3.7GHz with air, etc. As the processes become more refined, the chips have less errors in them and can work at the same frequency with less voltage. And are subsequently sold for less. This is called speed-binning.
Fabrication processes typically have maximum frequencies until they're no longer a practical fabrication option for chip makers. Sure, we can overclock Core2 chips to hit 3.2-3.8GHz without
too much drama, but for big OEMs, any drama at all means a returned PC, loss of reputation, etc.