Is this a mistake in price?

[Day03]

They are selling this CPU cooler for £3.47 inc VAT. Is this a mistake?

Scythe Heatlane Zen Fanless (Socket 478) CPU Radiator Cooler (HS-001-SY)

http://www.overclockers.co.uk/acatalog/Online_Catalogue_Other_487.html

 

[Day03]

Probably no one buys them that's why they had to make it so cheap