You get it when you sign up to xbox live. You have to create a new tag on the 360 to get the months live. The purchase fo a new console then recovering the tag will not give you a month free.
As has been said, if you're not particularly worried about gamerscore or achievements, then creating 4 new gamertags (one each month) will get you 4 months worth of Xbox Live gold for nowt. Only 4 months mind. That's the limit.
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