Jamie Olivers food range

[Firestar_3x]

What's peoples thoughts on Jamies range of food products, is he simply cashing in on his name or trying to make supermarket food better?

I only ask beacause for lunch yesterday i picked up one of his packs of Cured Pink Salt Beef: (British silverside beef, scored, cured, cooked then roasted with english mustand - until perfectly pink).

And it tastes epic for pre packed meat, £2.79 for 5 small slices but its full of so much win.

Anyone tryed any of his products, what are your thoughts?

 

[Firestar_3x]

This one product has left me with a good impression, will try some of his other stuff and see what the score is, i think he's gone a bit OTT with his personality but if that sells then more power to him.

 

[Firestar_3x]

All sounds rather positive for JO then, i'm going to give the fishfingers a whirl, even the most expensive birdseye ones suck ourdays so will be nice to bring the good old fishfinger butty back up to form.