KFC ad complaints

Six6siX said:
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Y U SO MAD THO?
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I really think you need to xzibit a bit more empathy.....
 
I'm not offended by the advert, however it is rather tasteless. Unlike the Colonels chicken variety meal with crispy strips and hot wings, which is lip smackingly good.
 
tek81 said:
I'm not offended by the advert, however it is rather tasteless. Unlike the Colonels chicken variety meal with crispy strips and hot wings, which is lip smackingly good.
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How is it tasteless?

I honestly have no idea how this ad is causing offense and/or being considered tasteless.
 
Six6siX said:
Whoops! :D

Still don't understand the complaints though!
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Here's the complaint:

The Advertising Standards Authority says the complaints have focused on a number of aspects of the campaign. These include that the depiction of chickens is “offensive and distressing” for vegetarians, vegans and children and that is is “misleading” because it features a healthy, older looking chickens that complainants believe misrepresent the age, quality and living conditions of KFC chickens.

Some also question if “the whole chicken” aspect is misleading, either because all parts of the chicken are not used or because additional ingredients are added. A further category of complaints centre on the song, with some calling it “offensive” either because it seems the word “******” had been omitted or that the lyrics allude to guns and therefore condone weapons and violence.
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These complaints if upheld would stipulate that chickens (and other animals?) could not be featured in adverts for meat products or byproducts.

That alone would make it impossible for many places to advertise anything other than vegetarian/vegan foodstuffs, so it's unlikely to be upheld.
 
I'm not a vegetarian. I love meat and am not screamish about what goes into my burgers.
I don't like the advert though. Not sure if it's just how it bangs on about I'M ONE HAPPY GANGSTA DANCIN' CHICKEN LOLZ or what, but it just doesn't sit easy with me.

While I think people should be educated about what is in our food (something like the River Cottage series is good for this), I do not believe that making light (or dare I even say mocking) the animals that we kill in their millions every day for our eating pleasure is right.
 
Fluke? said:
I'm not a vegetarian. I love meat and am not screamish about what goes into my burgers.
I don't like the advert though. Not sure if it's just how it bangs on about I'M ONE HAPPY GANGSTA DANCIN' CHICKEN LOLZ or what, but it just doesn't sit easy with me.

While I think people should be educated about what is in our food (something like the River Cottage series is good for this), I do not believe that making light (or dare I even say mocking) the animals that we kill in their millions every day for our eating pleasure is right.
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It's a crap ad. Mainly because it's confusing as hell.

What message am I supposed to take away, here? That chickens are fierce creatures and I shouldn't mess with them? That's the vibe it's giving.

It doesn't make me think, "Mmmm, tasty chicken and shimp!" like Ugoff.

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Everything offends someone somewhere some are more ridiculous than others but this is ridiculous to me but I'm not easily offended
 
"is “misleading” because it features a healthy, older looking chickens that complainants believe misrepresent the age, quality and living conditions of KFC chickens."

To be fair, no one can really argue against that part of the complaint. The chickens that KFC use are often treated horrifically.

I actually thought it was a strange advert - surely companies like KFC try to maintain that disconnect between a live animal and the food they serve in their restaurant?
 
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