eCinema's new LCD technology is being called high dynamic range LCD, and also supports "deep color", which is higher than 24-bit color, starting at 30-bit or 36-bit and can go up to 48-bit. The new panels are able to display 36-bit color (12-bits per color channel), and 1000 to 4000 step gray-scales, producing fantastic gradients. Most LCDs today produce only 256 gray steps at most. This new "deep color" technology will be standard with the new HDMI 1.3 specification. What's most spectacular about eCinema's LCD display however, is its contrast ratio: 30,000:1. At this rating, eCinema's new DCM40HDR panel can achieve black levels that even CRTs cannot match. eCinema CEO Martin Euredjian said:
