Ian Ayre warns of the long-term consequences: "If we carry on sharing that international revenue equally, you are disadvantaging us."
He told BBC Radio Merseyside: "It is a debate that needs to be had on a more collaborative basis between the clubs of the Premier League.
"I am certain that if you are a Liverpool fan living in Liverpool, you subscribe to Sky because you support Liverpool, and if you are a Blackburn fan you subscribe to watch Blackburn.
"So it's probably right and proper that the money in this country is shared the way that it is.
"But if you go further afield then it is a myth that the Premier League is huge.
"It is popular but the clubs that are really popular are the cubs like Liverpool, Manchester United and Arsenal.
"We saw that in Malaysia in the summer. We were 5,000 miles from home and we had 80,000 fans watching us play and 40,000 turning up to watch a training session."
http://news.bbc.co.uk/sport1/hi/football/15269831.stm
There aren't enough words to describe what a terrible idea I think this is. The Champions League money (and the original Premiership break-away, in fact) has already distorted the playing field to the extent that you have to ***** hundreds of millions of pounds, like Man City, just to get to dine at the top table. God knows how much worse individual TV deals would make it.
Yes, he's right that there are way more Liverpool fans our in the far reaches than Bolton, or Fulham fans. But isn't it enough that they rake in money from shirt sales and these far east tours? Why feel the need to hoard even more money for themselves?
It's sheer short-termism too. At some point, Spanish football fans are probably going to get very bored by the fact that every Barcelona or Real Madrid game (that doesn't involve them playing each other) is a forgone conclusion, and watch less. Is all that money really going to be worth it, just for the two league games that actually matter? I doubt it.
Apparently Man Utd and Chelsea have already distanced themselves from it (though I haven't seen that officially anywhere yet), which is good. I had a horrible feeling this would appeal to them, and Arsenal. I do not want my team's continued success* to come at the financial expense of nearly every other club in the country.
*Insert your own joke about Arsenal complete lack of success recently here.