Liverpool's kit today

Simon · 2 May 2010 at 22:47

What is the sponsor on Liverpool's kit?

Cob · 2 May 2010 at 22:49

It was just a far-eastern version of their normal sponsor.

BBC said:
A few of you asking about the "squiggle" on Liverpool's shirts, by the way - apparently the sponsor's name is in Chinese today as a 'tribute' to the club's Far East market.

EdwardTeach · 2 May 2010 at 22:51

I think it is to tie in with expo this week in shanghai

Rotty · 2 May 2010 at 23:14

It was Chinese for "Blue is the colour"

markomania · 2 May 2010 at 23:16

Adding to whats already been said;

Carlsberg will appear on the shirts of Liverpool FC at Anfield for the final time this weekend when the Reds take on Chelsea, and use the opportunity of the biggest game of the Premier League weekend to target the Chinese market.'

Carslberg officials came up with the idea as a way of interacting with the club's huge support in Asia and as acknowledgment of Liverpool being the only UK city to be exhibiting at the World Expo in Shanghai later this year,'